Best Espresso Machines Coffee (“we,” “us,” “our,” or the “Company”) is committed to protecting your privacy and ensuring transparency about how we collect and use information when you visit our website. This Cookies Policy explains what cookies are, how we use them on our website, the types of cookies we use, and how you can manage your cookie preferences. By continuing to use our website, you agree to our use of cookies as described in this policy.

This policy applies to all visitors of our website, whether you’re browsing our extensive collection of espresso machine reviews, reading our coffee brewing guides, making purchases through our affiliate links, or simply exploring our content about coffee culture and equipment. We believe in providing you with clear, comprehensive information about our data practices so you can make informed decisions about your privacy.

What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. These files allow the website to recognize your device and remember certain information about your visit, such as your preferences, browsing history, and login status. Cookies serve numerous essential functions that enhance your browsing experience and help website operators understand how their sites are being used.

The name “cookie” comes from the term “magic cookie,” which is a packet of data a program receives and sends back unchanged. When you visit a website, the site sends a cookie to your browser, which stores it in a file located inside your browser directory. The next time you visit the same website, your browser sends the cookie back to the server, allowing the website to recognize you and remember your previous interactions.

Cookies contain various pieces of information, including a unique identifier, the domain name of the website that placed the cookie, the cookie’s expiration date, and sometimes additional data relevant to the website’s functionality. They are designed to be a reliable mechanism for websites to remember stateful information or to record your browsing activity. This can include items you’ve clicked on, pages you’ve visited, your login status, and preference settings you’ve selected.

How We Use Cookies

Best Espresso Machines Coffee uses cookies to enhance your experience on our website and to provide you with relevant content and advertisements. Our use of cookies serves multiple purposes that ultimately benefit you as a user while helping us maintain and improve our services. We employ cookies to remember your preferences, such as your preferred language, currency settings for espresso machine prices, and whether you prefer metric or imperial measurements in our brewing guides. This personalization ensures that each time you return to our site, you encounter a familiar and tailored experience.

We also use cookies to analyze how visitors interact with our website, which helps us understand which espresso machine reviews are most popular, which brewing techniques generate the most interest, and how users navigate through our content. This analytical data is invaluable for improving our website’s structure, content quality, and user interface. By understanding user behavior patterns, we can organize our content more effectively, making it easier for you to find the perfect espresso machine recommendations or coffee brewing tips you’re seeking.

Security is another crucial aspect of our cookie usage. We employ cookies to help protect your data and detect fraudulent activity on our website. Session cookies help us maintain the integrity of your browsing session, ensuring that your interactions with our website remain secure and private. These security measures are particularly important when you’re accessing personalized content or when we’re directing you to partner sites for purchases.

Performance optimization is a key benefit of cookie usage on our platform. Cookies help us deliver content more efficiently by remembering your bandwidth preferences and adjusting image quality accordingly. They also help us balance the load on our servers, ensuring that our website remains responsive even during peak traffic periods when many coffee enthusiasts are researching their next espresso machine purchase.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the basic functioning of our website and cannot be switched off in our systems. They are usually set in response to actions you take that amount to a request for services, such as setting your privacy preferences, logging in to member areas, or filling in forms. These cookies enable core functionality including security, network management, and accessibility. Without these cookies, essential features of our website would not function, and we would be unable to provide you with the service you have requested.

Strictly necessary cookies on our site include those that maintain your session state as you navigate between pages, ensuring you don’t have to re-enter information when moving backward or forward in your browser. They also include cookies that remember your cookie consent choices and ensure we respect your privacy preferences throughout your visit. These cookies typically expire when you close your browser session, though some may persist for a slightly longer period to ensure continuity if you return to our site shortly after leaving.

Performance and Analytics Cookies

Performance cookies allow us to count visits and traffic sources, helping us measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site. This information is aggregated and anonymized, meaning we cannot identify you personally from this data. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance effectively.

We use analytics cookies to collect information about how visitors use our website, including which espresso machine comparison tools are most valuable, how long visitors spend reading our brewing guides, and which product reviews lead to the highest engagement. This data helps us optimize our content strategy, ensuring we continue to provide the most relevant and helpful information about espresso machines and coffee brewing techniques. The analytics data also helps us identify technical issues, such as broken links or pages that load slowly, allowing us to maintain a high-quality user experience.

Functionality Cookies

Functionality cookies enable our website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember choices you make to improve your experience. For example, they remember your region, language preferences, and your customized settings for viewing our espresso machine specifications. They also remember if you’ve interacted with specific features, such as our coffee grind size calculator or our espresso extraction timer tools.

These cookies can also remember changes you’ve made to text size, fonts, and other parts of web pages that you can customize. They may also be used to provide services you’ve asked for, such as watching a video tutorial on espresso machine maintenance or using our interactive brewing ratio calculator. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites. Without these cookies, certain personalized features of our website may not function properly, potentially diminishing your user experience.

Targeting and Advertising Cookies

These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites. However, you will still see advertisements; they just won’t be personalized based on your interests in specific espresso machines or coffee equipment.

Targeting cookies help us and our advertising partners deliver more relevant advertising to you. For instance, if you’ve been researching high-end commercial espresso machines on our site, these cookies help ensure that you see relevant advertisements for commercial coffee equipment rather than unrelated products. They also help us limit the number of times you see the same advertisement and help measure the effectiveness of advertising campaigns. These cookies remember that you have visited our website and this information may be shared with other organizations such as advertisers.

Social Media Cookies

Social media cookies are set by social media services that we have added to our website to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

These cookies enable features such as sharing our espresso machine reviews on Facebook, tweeting about your favorite coffee brewing techniques from our guides, or pinning images of beautiful espresso setups to Pinterest. They also enable embedded content from social media platforms, such as Instagram feeds showcasing latte art created with machines we’ve reviewed, or YouTube videos demonstrating proper espresso extraction techniques.

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of our website, deliver advertisements on and through our website, and provide other services relating to website activity and internet usage. These third parties may include analytics providers, advertising networks, social media platforms, and content delivery networks.

Our website includes cookies from Google Analytics, which helps us understand how visitors engage with our site. These cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited. We use this information to compile reports and to help us improve the site. Google Analytics cookies do not collect personal information that identifies a visitor.

We also work with various affiliate marketing partners to help fund our independent espresso machine reviews and coffee content. These partners may set cookies to track when visitors click through to their sites from our product recommendations. These affiliate cookies help ensure we receive appropriate commission for successful referrals, which enables us to continue providing free, high-quality content about espresso machines and coffee brewing.

Content delivery networks (CDNs) may also set cookies to optimize the delivery of images, videos, and other media content on our site. These cookies help ensure that our high-resolution espresso machine photos and brewing tutorial videos load quickly and efficiently, regardless of your geographic location.

Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in our Cookie Consent Manager, which appears when you first visit our website and can be accessed at any time through the cookie settings link in our website footer. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Strictly necessary cookies cannot be rejected as they are essential to provide you with services available through our website.

You can also set or amend your web browser controls to accept or refuse cookies. The method for changing these settings varies by browser, and you should consult your browser’s help menu for specific instructions. Most browsers allow you to refuse all cookies, while some browsers allow you to refuse only third-party cookies. Please note that if you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted or may not work as intended.

For mobile devices, you can manage cookie preferences through your device settings. iOS and Android devices offer settings that limit ad tracking and allow you to reset your advertising identifier. These settings won’t block cookies entirely but will limit certain tracking functionalities. You may also be able to control cookies through your mobile browser settings, similar to desktop browsers.

Many of the third-party services we use also provide their own opt-out mechanisms. For example, Google provides tools to manage ad personalization and allows you to opt out of Google Analytics tracking. Social media platforms typically offer privacy settings that allow you to control how your data is used for advertising purposes. We recommend reviewing the privacy settings and cookie policies of these third-party services to understand your options.

Cookie Retention Periods

Different types of cookies have different retention periods depending on their purpose. Session cookies are temporary and are deleted from your device when you close your web browser. These are typically strictly necessary cookies that maintain your session state while browsing our website.

Persistent cookies remain on your device for a set period specified in the cookie. These can range from a few days to several years, depending on their purpose. For example, cookies that remember your language preference might last for a year, while analytics cookies might have shorter lifespans of a few months. We regularly review our cookie retention periods to ensure they are not kept longer than necessary for their stated purpose.

Performance and analytics cookies typically expire after 24 months, though some may have shorter lifespans. Functionality cookies generally last for one year to ensure your preferences are remembered between visits. Advertising and targeting cookies may have varying expiration dates set by our advertising partners, typically ranging from a few months to two years. Social media cookies are controlled by the respective social media platforms and their retention periods vary according to each platform’s policies.

Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will update the “Effective Date” at the top of this policy. If we make material changes to how we use cookies, we will notify you through a notice on our website or through our Cookie Consent Manager.

We encourage you to review this Cookies Policy periodically to stay informed about how we use cookies and related technologies. Your continued use of our website after any changes to this policy will constitute your acknowledgment of the changes and your consent to abide by and be bound by the updated policy.

Additional Information

This Cookies Policy is part of and should be read in conjunction with our Privacy Policy, which provides more detailed information about how we collect, use, share, and protect your personal information. Our Privacy Policy explains your rights regarding your personal data and how to exercise those rights.

For users in the European Economic Area, United Kingdom, and other jurisdictions with comprehensive data protection laws, this policy is designed to comply with applicable regulations including the General Data Protection Regulation (GDPR) and the ePrivacy Directive. We are committed to respecting your privacy rights and providing you with control over your data.

While we strive to work only with reputable third parties who share our commitment to privacy, we cannot control and are not responsible for the cookie practices of third-party services. We recommend reviewing the privacy policies and cookie notices of any third-party sites you visit through links on our website.

Thank you for taking the time to read our Cookies Policy. Your privacy is important to us, and we are committed to being transparent about our data practices. We hope this policy has provided you with a clear understanding of how and why we use cookies on the Best Espresso Machines Coffee website.